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Lori Conger

Lori may have come from small beginnings, but her big heart is hard to miss. 

Her resume? Let’s just say it’s unique. Highlights include: being a two-time beauty school drop-out (not everyone can brag about that!); raising five kids (still a work in progress); earning the title of Utah’s 2012 “Young Mother of the Year”; and surviving a whole sixteen days without chocolate (barely).

But Lori’s true passion—aside from motherhood—is helping other moms ditch the guilt and shame to create their best mom life ever. With a master’s degree in social work and certification as a life coach, Lori brings a warm, relatable approach that makes women feel seen and supported. Her down-to-earth style and knack for sparking powerful insights help moms make real, lasting changes—and have fun along the way! 

​If you want to work with a coach who "gets you," Lori is the perfect fit!

The Guilt-Free, Unburdened Mom Coach

Get to know Lori better

YOU GET IT

Mom Life Can Be . . . HARD.

You are juggling a million things at once, often feeling overwhelmed by the constant demands of family, work, and life.

The pressure to be everything to everyone often leaves you feeling exhausted, guilt-ridden, and unsure if you're doing enough. You want to be present for your children, but it’s hard to balance personal needs with your never-ending to-do lists.

You question if you're meeting your own expectations, let alone society’s, and you often feel you're falling short. In the midst of all the chaos, you struggle to find time for yourself, leading to burnout and frustration.

Despite your best efforts, you carry the weight of self-doubt, wondering if you’re truly enough. It’s a heavy load; in fact, it can be exhausting. 

Humble Beginnings

If I was born to be a mother, why am I so bad at it? That question haunted me more often than I cared to admit. I grew up in a small town in Wyoming where life was simple and centered around service—and I loved every bit of it. From a young age, I dreamed of becoming a mom. I practically trained for it as the town babysitter, spending countless hours caring for kids and imagining my future family. I just knew I’d be an exceptional mom someday because it meant everything to me.

When I finally grew up, got married, and started my family, it felt like my dream had come true. But it didn’t take long for reality to hit hard. I felt like I was drowning, overwhelmed by the daily chaos and crushed by the weight of my own expectations. Those perfect ideals I’d envisioned mocked me at every turn, and I often felt like I was falling short. Way short.

Still, I couldn’t let go of the dream. I was determined to figure it out, to become the mom I’d always imagined—and to find a way to thrive, not just survive. But it wasn't easy.

A Major Setback...


As more babies arrived, I found myself feeling something I never expected: discontent. I was overwhelmed, exhausted, and constantly on edge. Life often felt chaotic and out of control. I loved my children deeply, and I loved being a mom, but there were moments when I was downright miserable.

How could this be? I was living the dream I’d always wanted!

I threw myself into finding answers. I read all the parenting books, joined mom groups, tried self-care routines, sought advice from moms I admired, went to therapy, and even had plenty of good cries on my husband’s shoulder (bless him!).

But no matter what I tried, nothing seemed to bring lasting relief.​

Overcoming Challenges

I knew I couldn’t keep going like this. I needed a way to truly thrive—to show up for the people I loved in the best, most authentic way possible. But how? I didn’t have the answers yet, but I was determined to find them. I didn’t want to just survive motherhood—I wanted to truly love it. I wanted to know, deep down, that I was being the mom my kids needed. I longed to feel energized, at peace, and genuinely happy.

Some days, the struggle felt so heavy that I wondered if I could keep going. But those moments only fueled my determination to keep pushing forward. I wasn’t ready to give up on the life I dreamed of, and I was more resolved than ever to figure it all out.​

My Turning Point

Then one day, everything changed.

I found myself on a life coaching call, and it felt like a lightbulb moment. I couldn’t take notes fast enough—everything I was hearing made so much sense. For the first time, I felt like I’d found exactly what I’d been searching for: practical, evidence-based tools that helped me see things clearly, feel more in control, and let go of the heavy negative emotions that had been weighing me down.

I learned how to truly love myself and my kids in ways I’d never imagined. I discovered the power of managing my emotions, the peace that comes from embracing imperfection, and the joy of choosing happiness no matter what life threw my way.

That journey led to something even bigger: the creation of a powerful and effective program designed specifically for moms—because no one should have to do this alone.

The Result

I threw myself into learning everything I could about managing emotions and living with confidence. The more I learned, the more I knew I couldn’t keep these life-changing tools to myself. Moms everywhere needed to know this was possible!

At the time, I was finishing my master’s degree in social work, but I realized that mastering life coaching tools was the next crucial step to help other moms experience the same transformation I was seeing in my own life.

So, I enrolled in the best life coach school I could find and dove headfirst into becoming certified. I started coaching as soon as I could, and the results Blew. Me. Away! I watched people shed their limiting beliefs and embrace hope—sometimes for the first time in years.

As I coached, my vision grew. I saw how powerful these tools could be for moms, specifically, to help them release the heaviness of everyday mom life, gain confidence, and truly live with freedom and happiness. It became my mission to share this path with as many moms as possible.

Making A Larger Impact

The most incredible part of this journey was realizing that the transformation didn’t stop with the moms I worked with—it rippled through their entire families. I saw something truly remarkable happen: when a mother changes, her whole family changes with her!

This was a powerful truth that deepened my belief in what I was offering. In a world filled with chaos, stress, and constant demands, the coaching tools and principles my clients embraced brought clarity, connection, and a sense of calm to their families.

And the best part? Everyone was happier because of it.

​Before long, these amazing moms weren’t just transforming their own families—they were inspiring other moms to step up and do the same. Watching this kind of impact spread is nothing short of intoxicating, and it fuels my passion every single day.

New & Better Challenges

Even with the amazing transformations moms are experiencing as they invest in themselves and their families, I know not everyone feels confident this will work for them.

Some wonder if coaching is even the right fit. Others worry about whether it will actually make a difference or if they’ll have the time and energy to commit. Many doubt themselves, questioning whether they’re even capable of making lasting changes.

And honestly? I get it.

That’s why I’m more dedicated than ever to creating an experience that works for moms of all ages and stages. I know how precious your time is. I understand that energy and focus are limited resources. And I completely get that moms need tools that are simple, practical, and truly effective.

That’s what drives me every single day—to provide the training, coaching, resources, and supportive community that every mom needs to not just get by but to truly thrive!​

Looking Towards The Future

The future is so full of possibility, and I couldn’t be more excited!

I’m uncovering the path for moms everywhere to live exceptional lives and love wholeheartedly. With my education, background, and experience as a mom of five, I understand what moms today need—and I’m passionate about helping them get there.

My mission is clear: to empower every mom to feel worthy, free, and truly happy. There’s a reason they say, “The hand that rocks the cradle rules the world.” Moms have a greater influence on society than anyone else, and I’m here to help them step into that role with confidence, clarity, and joy.

Across the world, moms are realizing just how incredible their unique journeys can be. They’re using powerful tools every single day to lighten their load, grow their confidence, and create homes filled with love, grace, and connection. They’re modeling these life-changing principles in their families, relationships, and communities—and the ripple effect is extraordinary!

Now, it’s your turn. Let’s get started!

What I Believe

  • We are... shame-free, capable women who know our purpose and fulfill it with faith
  • ​We are... resilient moms who never give up--no matter what!
  • ​We are... powerful, intentional mothers who live according to our priorities
  • We are... strong, beautiful, and fearless women who choose to thrive
  • ​We are... unstoppable moms who see failure as an opportunity for growth
  • ​We are... teachable, loving mamas, who understand knowledge is power
  • We are... empowered women who solve problems and make decisions
  • ​We are... extraordinary mothers who lead, teach, and love wholeheartedly

Don't Worry--You Do Have Time for This

I know what you're thinking: I just don't have time to add this to my plate right now.

But guess what?

You absolutely do have time! Everyone has time to invest in a life coaching program that will transform their lives—because coaching isn’t just another task on the to-do list; it’s the key to managing time, energy, and focus in a way that actually makes your life easier and more fulfilling.

Imagine waking up each day with clarity and confidence, knowing exactly where to direct your energy so you’re not overwhelmed or burned out. With the right tools, you’ll not only find the time for what matters most, but you’ll also create more of it. Coaching empowers you to show up as the best version of yourself, making time feel abundant and your days feel lighter.

Feel Self-Confident and Guilt-Free

What are you waiting for? There’s no better time than NOW to make a change.

Your family is counting on you—and most importantly, you are counting on you.

Imagine being 50% more confident and happy by the end of the year. Wouldn’t you jump at that opportunity?

This is your chance to take the leap and create the life you’ve been dreaming of.

You are absolutely worth it!

READY TO STOP FEELING BURNED OUT?

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